Problem Analysis What are the 3 problems you are trying to solve via your products or services? Essentially, why does your company exist?

Customer segments Who are your customers? (Targetedmarket, including size and demographics of the groups)

Unique value proposition What makes your product/service unique?Your philosophy and/orpurpose. This guides your actions, spells out your overall goal,and guides decision-making.

Maximum 4-5 sentences on 1 page.

Solution Describe your product/service in detail, focusing on the customerbenefits. Answer the why should I spend my hard-earned dollars on what you are selling? question that all consumers are asking.What customer needs do you plan to satisfy?Should be directlyconnected to each Problem you stated previously. How are the problems your opportunity? *Extra points if you can articulate how your business also solves a social or environmental problem.

Unfair advantage This is similar to your competitive advantage (i.e. - experience of your group members, cost effectivebusiness model limitedoverhead, trendy concept,how you willprotect your idea, i.e. through patents, copyrights) etc? .

Revenue streams How will you create a sustainable revenuestream? How will you price yourproducts/services?

Cost structure What are your expenses (fixed costs and variable costs)? How much will you take for income(based on the legal form of your business - corporation, sole proprietorship, etc.)Answer: how many units (of product or service) will you need to sell in order to break even in one month? *Insert financial statement(s): Income Statement and Break-Even Analysis in appendices.

Key metrics What are your main goals and objectives? How will you know when you have met them?

Channels What is your pathwayto customers?

Provide details about pricing, promotions and distribution; consider the 7 Ps of marketing (Product, Price, Place, Package , Position, Promotion and People); Explain how you will attract target customers and penetrate the market (including types of sales promotions and advertising); Show your industry knowledge, and present conclusions based on market research. Add detailed findings of market research, as well as any marketing pieces you develop (i.e. logos, brand standards, flyers, social media, etc.) in appendix; Overview of operations and logistics (details about your retail location, distribution channels, sales strategies, etc.)