Problem - ANSWER ALL 3 QUESTIONS AND ALSO PROVIDE THE EXPALANATION TO EACH ONE AS ASKED:

Questions about Integrated Marketing Communications (Chapter 17 from Marketing by Grewal and Levy, 6th Edition): Question 1: See the below example of integrated marketing communications in Fig A. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) Fig A: a) Awareness b) Interest c) Desire d) Action Explain your answer:

Question 2: Consider the following sales promotion in Fig B. What type of sales promotion is it? (Highlight one answer) Fig B: a) Deal b) Coupon c) Premium d) Contest e) Sweepstakes f) Samples g) Loyalty Program h) Rebates Explain your answer:

Question about Social Media (Chapter 3 from Marketing by Grewal and Levy, 6th Edition): Question 3: See the below example of a social media post in Fig C. Which of the 4e Framework steps does this example address the most? (Highlight one answer) Fig C: a) Excitement b) Education c) Experience d) Engagement Explain your answer:

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