Problem Identification The key to this case is to be able to determine the best advertising campaign for the no-kill shelter. Due to the very low budget what Jack can do is limited and he must determine the best option. If Jack knew what the actual budget was, he might be able to explore more options as opposed to hoping they can cover the associated costs of his plans. Furthermore, the outcome of the advertising campaign is not clear. What would the shelter want to come from the campaign? Do they want to raise funds or make sure the animals are placed into caring homes