Problem - Im doing a simulation project, the project is about a store which is located in Havelock, Ontario. The store is about to refurbish itself with a new brand identity and add multiple things to increase sales. The store usually sells stuff like Home decor, Water sports equipment and Summer/Winter Merchandise.

Water sports equipment is their main source of profit during the summer, while winter clothing is their main source of income.

In 2024 they are renovating everything since their 10th Anniversary is coming. So as a digital marketing student, i need to make plan to rebrand their social presence.

Additionally, they are trying to put Electronic charging station as there are no EV stations so this would drive people to visit their store, also they are opening mini golf area too.

I am sharing my presentation please have a look and answer these by using my PPT as a reference https://drive.google.com/file/d/1uf3dY5Pt3YHweozAvmCCsb0z0a1BnpuX/view?usp=sharing 

How will the plan be tracked/monitored? Provide the process and details Organized consolidated plan prepped for review with Client (Tracking, ROI, evaluation FINAL consolidated and summarized plan ) (Make it) 

Answer rating: 100% (QA)

1 Key Performance Indicators KPIs Define measurable KPIs such as website traffic social media engagement conversion rates and sales figures for each p... View the full answer