Problem location and definition is the first step toward finding a solution to a marketing problem or launching a research study. The first sign of a problem

Group of answer choices

involves an informed guess or assumption about a certain set of circumstances.

is usually accompanied by a cost$/$benefit analysis.

most often comes in the form of customer complaints.

is often mentioned in secondary data reports, such as trade journals.

is typically a departure from some normal function, such as a failure to attain objectives.