Problem - Questions about Pricing:

Question 1: Review the four pricing orientations in the text and consider the pricing of a Ford dealership. The dealership recently reduced the price of the Ford F-150 pickup truck by 10% after seeing an advertisement on TV from the Toyota dealership located half-a-mile away. Toyota Tacomas, comparable to Fords F-150, were on clearance through the rest of the month. Which one pricing orientation is the company using most? (Highlight one answer) a) Profit-oriented b) Sales-oriented c) Competitor-oriented d) Customer-oriented Explain your answer:

Question 2: Fig A: Review the four pricing strategies in the textbook (Marketing by Grewal and Levy, 6th Edition) and consider this pricing situation in Fig A. Safeway is selling a Bounty paper towel 12-pack for $22.99, though the Club Price is $16.99. Which one pricing strategy is the company using most to sell this product? (Highlight one answer) a) Everyday Low Pricing b) High/Low Pricing c) Penetration Pricing d) Price Skimming Explain your answer:

35 335 m 3700074846 BOUNTY 12 BIG ROLL WHITE TOWELS 12 RL 007 116 01 30020346 25 24833 4.0c 3274 0725 2299 Club Price! 1699 BAVE OD