Problem Set 1 1. Based on the information shown below, develop forecasts for April to October using: (a) A 3-period weighted moving average model (W1 = 0.5. W2 = 0.3, and W3 = 0.2). (b) An exponential smoothing model with o = 0.35. Assume the forecast for March was 950. \" m m. -E- '3. 3. For the information given, rank the customers in terms of customer lifetime value. Customer 1: $3,450 17 % 8 years Customer 2: $2,000 13 % 6 years Customer 3: $1,400 32 % 10 years