Question: PROBLEM - SOLVING APPLICATION CASE United's Turbulent Communications Strategy United Airlines is one of the world's largest airlines serving 3 5 3 destinations across five

PROBLEM-SOLVING APPLICATION CASE
United's Turbulent Communications Strategy
United Airlines is one of the world's largest airlines serving 353 destinations across five continents. The Chicago-based carr
has approximately 92,000 employees and earned more than $41 billion in revenue in 2018.?105 Oscar Munoz started as
United's CEO in 2015, and by March 2017 was named "Communicator of the Year" by PRWeek. Unfortunately, he fell from
grace a month later due to United's botched response to a flight-related incident. 106
Let's consider how United communicated about the incident.
PROBLEM-SOLVING APPLICATION CASE United's Turbulent Communications Strategy United Airlines is one

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