• Problem statement
• Boogie Dawg started in 2020; psychedelic is relevant and back in trend. Put a pause in it before due to financial reasons. Wants to keep the website clean and modern, doesn't want the website to look cluttered. She wants the website to be already well known, not a newcomer in this market. Harness to be modern and pop out. Different price points goal is $35. What kind of price strategy should she use? She wants to dive deeper into that area because the color is important in marketing. Sold online primarily on their website, preferred not on other websites due to small fees and commissions. She wants to be active on social media but doesn't have anything on hand yet to show. Waiting for the supplier to deliver the finished goods. The target market could potentially be 20-30's for the product. Works at Nordstrom for the cosmetic department. Katie wants her brand to feel like little kids' clothing. Cute, fun patterns dinosaurs whimsical. Hoping to accomplish in the first 6 months? Looking at it and buying it wants people to vision their dog with her product. Cute commercials. Popup in SF with her sister's ice cream store. Selling some in stores since the place is always busy. Finding a good non-profit organization for animals. Local humane society. More than 50% of pet owners are willing to pay for eco-friendly packaging or materials. Rubber stamp on a brown box current material. Once the product arrives, what is your biggest challenge after? Commercial and branding it. Cousin is a videographer and can help with that. Vision for the commercial is austin powers themed, and she wants it to be very goofy. Dogs and pet apparel on a beach dogs wearing her product doesn't mind having the dog owner in the picture. Do you plan on implementing a subscription service? Open to it, Pricing strategy $35 based on the competitors. Do you have color schemes in mind or place right now? Black and white and some blue on the website, Wants the Packaging to be fancy like Christian louisbuitton. What are your biggest challenges right now?Coming up with some ideas that she can post now, Launch within 6-8 weeks, Has three different patterns total of 3000 units small, medium large, Ignite laughter from the brand, Peace sign or love related with each product launch. Austin Powers of Pet apparel. Who designed your logo? Company in Australia 99 design Thailand artist created it. Dreamhost is the website host paid $2000. Open to the boogie dawg logo. Why go through multiple artists instead of just one contracted artist? Rather have a contest and use multiple artists. She's only launching four products right now. Four different patterns, Considering Shopify, Spent $4450 on the units, Medium considered as small Large Extra Large, Preorder a small if people want, Cost per unit $5 a piece harness, Cost per unit $2 for the collars, 15 SKUs, 12 harnesses, three collars, Collars are small, medium and large, Will have to package them, Never done a focus group, Just surveys at Nordstrom, No formal voice of consumer research at all, Hasn't looked into any events to see, Air freight anywhere from $50-$100, Product hasn't been made yet. Scheduled to be done and here in 6-8 weeks, Cohesive with the branding at an event, No other promotional materials right now, Find a contracted embroiderer who wants a customizable name on their harnesses. Possibility of patches. How much research have you done personally on how you want to sell it? Financially she can't do the events right now. It would be inside with a booth placard with boogie dawg. Define cute table "makeshift table." Black and white cloth to go over the table, Sister has a contract to make posters and banners. Keep her packaging black and white recycled box. Bag can be white tissue paper, black and white paper stickers on the, bag, Young millennials someone who spends a lot of time with their pets loyal dog owners. San Francisco's lifestyle kind of vibes and inspiration came from people who spend a lot of time in urban cities. Dog moms