Problem/Opportunity/Prospect Need

What issues are they facing?What is the problem that advertising cansolve? Or opportunity that it will address(e.g.need for information, search for solutions, fulfillment of wants).

Marketing objectives

Marketing objectives are specific to the numeric elements surrounding a company's "bottom line," that is, increases in profit in terms of dollars, units sold, size of profit margin, and so forth. In short, these objectives nearly always refer back to the "almighty dollar," which is one of the most significant measures of a company's success. e.g. to increase sales by 1.4 million units in the health and beauty segment by the end of the campaign. Marketing objectives need to be specific, measureable, achievable, realistic and over a specific timeframe.

Brand is Coca Cola in Australia / I found the Coca-Cola ad in Australia since 1983 to be devoid of the local animal element. It is more like a raw copy of that American ad. Coca-Cola can use Australian animal-limited Coca-Cola to integrate into the local culture and characteristics, increase consumers' buying interest and satisfy consumers' needs for uniqueness and social aspects.

https://www.youtube.com/watch?v=eLxbOxiKC9I