Problems 1 and 3

Dennis is the brand manager for Farmer Foods, Inc. and he is finalizing plans to launch a new "Seiracha & Maple" version of the company's 1# bacon in a 24 count case. Dennis has decided that price (MSRP) for the will be s6.25 per unit The mar in the gins of 20 percent on sales to retailers, and retailers grocery industry is such that wholesalers category. Farmer Bob Foods has a policy that earn a of 30 percent on the retail price in the bacon margin to wholesalers. requires all products to earn a 40% margin on the price to wholesales. What is the cost per case and per unit to wholesalers? If 100,000 cases the product are sold, what will be Farmer Bob Food's of total sales revenue? total profit? Do problem # 1 (Studio Recordings, Inc) from the end-of-chapter problems of Chapter 2 The following data pertain to costs and revenue estimates for a proposed line extension (Extensia) by Michigan Electron Inc. retail price of Extensia retailers' margin percent on Extensia contribution per unit earned by Michigan Electronics Michigan Electronics' contribution margin Michigan Electronics' breakeven volume in units Michigan Electronics' breakeven volume in dollars Michigan Electronics' total contribution at the forecasted level of sales Michigan Electronics' breakeven share of market, i e. market share the company will obtain at its breakeven point