process for years. We did it in our stores and then we transitioned to online sales, using the same catalogue of customer preferences. I never heard of the plaintiff's site before she sued me for infringement.

Now that you've heard the parties' arguments, review the Evidence in this case $($Exhibits A$,$ B$,$ and C$)$:

Answer the following questions to decide the Key Issues.

Based on your answers, you'll find in favor of the plaintiff or the defendant!

Was the plaintiff's patented invention nonobvious?

Yes, because it was not in the prior art nor would have been obvious to a person having ordinary skill in the art before the filing date.

No$,$ this customer profiling method would be obvious to a person of ordinary skill in the field of online shoe sales.