Question: Procter and Gamble: Matketing Capabilities. case insights, facts, summary. answer the following in Ques for P&G in detail. 1 . What are the cornerstones of

Procter and Gamble: Matketing Capabilities. case insights, facts, summary. answer the following in Ques for P&G in detail.
1.What are the cornerstones of P&Gs marketing strategy?
2.How are they executing this strategy?
3.What are the tradeoffs?
4.What are the lessons for an FMCG company?

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