Question: Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G William A. Sahlman, R. Matthew Willis February 4, 2021 What synergies could be created

Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G

William A. Sahlman, R. Matthew Willis

February 4, 2021

What synergies could be created between Crest and the SpinBrush? What problems might emerge during the post-acquisition stage? How should these problems be addressed?Should P&G proceed with the deal?

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