Question: Procter & Gamble decided to work with the Coca - Cola Company to make use of Coca - Cola's large distribution system to reduce time

Procter & Gamble decided to work with the Coca

-

Cola Company to make use of Coca

-

Cola's large distribution system to reduce time and improve access to market for the P&G products. This made P&G more competitive in the global market place. This is an example of

Multiple Choice

contract distribution.

franchising.

offshoring.

direct investment.

a strategic alliance.

Procter & Gamble decided to work with the Coca-Cola Company to

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