Procter & Gamble $($P&G$)$ is a consumer$-$packaged goods company whece innovation is they competitive adventage. This allowe the firm th develop now broducts like Tide Pods and Coscade Platinum that consumers love$/$ P&G also uses its marketing expertise to develop anique product placements on television shows that highlight its brands. A SWOT analysis for PUG would indicate that innovation in product design and 'marketing is a$|$r$|$ for the firm.

Multiple Choice

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