Question: Procter & gamble wants to determine if a new package design for Tide is more effective than the current design. Twelve supermarkets are selected in

Procter & gamble wants to determine if a new package design for Tide is more effective than the current design. Twelve supermarkets are selected in Chicago. In six of them Tide is sold in the new package. In the other six the detergent is sold in the old package. Sales for both groups of supermarkets are monitored for three months.

Answer the following questions based on the information presented in the case.

a. What design was used in the research? Provide below the diagram for this design.

b. Was it a pre-experiment or a true experiment? Why?

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