Question: Producing the Report The final step involves writing up the findings. This includes a detailed analysis of each theme, supported by quotes from the participants

Producing the Report The final step involves writing up the findings. This includes a detailed analysis of each theme, supported by quotes from the participants as evidence. The report should also discuss how the themes relate to the research question, in this case, "Which features influence you to purchase a smartphone?" Analyzing how the created strategy enables the manager to draw informed conclusions

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