Product Development Approach.

The Pricing Strategy.

Customer Conversion

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Contextualized Moment Marketing Strategy

Use of automation to tailor marketing assets.

Key results and improvements achieved through moment marketing.

Examples of greater value proposition created for customers, particularly during festivals.

How BSC personalized its products for engagement and why it was effective.

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Heatmaps, Click Pattern Analysis, A$/$B Testing, Influencer Marketing

Use of heatmaps.

Insights drawn from the click pattern analysis.

How A$/$B testing helped.

The reasons behind including influencer marketing in their marketing strategy.

The potential challenges w$.$r$.$t influencer marketing.

The influencer scoring algorithm.

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Digital Analytics

Metrics used to measure the performance and efficiency of their marketing assets.

Insights derived from the metrics tracked.

Efforts taken to fine$-$tune the content basis users$$ search behavior.

Customer Retention

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Customer Retention Strategy

Email journeys.

Deployment days.

Different elements that were A$/$B tested.

Metrics that were tracked w$.$r$.$t email marketing. For bombay shaving company