Question: Product is a key element in _ _ _ _ _ . At one extreme, it may consist of pure tangible goods or at the

Product is a key element in _____. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services.
Product is a key element in _____. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services.
co-branding
market offering
brand extension
the value chain
brand equity

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