Question: 1. Identify two potential target markets for the product. Use at least three segmentation variables to build the target segments. Write target market profiles for

1. Identify two potential target markets for the product. Use at least three segmentation variables to build the target segments. Write target market profiles for the segments.

2. Which target market would you choose and why? What is the 'winning value proposition' in terms of benefit and price tradeoff? Why would you use it?

3. Calculate the potential market size and sales potential of the selected market. What data sources you have used to calculate? Attach a sample page of the data source to the report.

PRODUCT IS APPLE SMART RING (iRing)

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