Question: Product Launch Decision Using Conditional Probability Background: A company, Terre Haute TechTrend ( THTT ) , is preparing to launch a new smartwatch that has
Product Launch Decision Using Conditional Probability
Background: A company, Terre Haute TechTrend THTT is preparing to launch a new smartwatch that has innovative health monitoring features. Before moving forward with a fullscale launch, the company wants to assess the likelihood of the product's success in two major markets: the US and Europe. The company knows that success in these markets depends on two key factors:
The product's reception in initial customer trials.Competitors actions whether they will launch similar products before THTT launch
THTTs research team provides the following information based on customer trials and competitor analysis:
Theres a chance that the smartwatch will receive positive feedback in customer trials.If the smartwatch receives positive feedback, there is an chance it will succeed in the US market and a chance it will succeed in Europe.If the smartwatch receives negative feedback, the chance of success drops to in the US and in Europe.Theres a chance that competitors will launch similar products before THTT If competitors act first, the likelihood of success in either market drops by
The companys management is trying to decide whether to:
Move forward with a fullscale launch in both markets.Postpone the launch and gather more information about competitors plans.Limit the launch to only one market US or Europe
Questions
Based on the probabilities provided, what is the probability that the smartwatch will succeed in both the US and Europe if it receives positive feedback from customer trials?
How does the probability of success change if competitors launch similar products before THTT
From a risk management perspective, how should THTT weigh the probability of competitors actions when deciding on a launch strategy?
If you were part of THTT management team, which market US or Europe would you prioritize for the launch and why?
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