Product modifications are often required when entering foreign markets. One approach is to build country specific product features on a global platform. This strategy is known as $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ and allows the firm to cater to the needs of customers in various markets while controlling production cost.

Question $3$ options:

$1)$

Global outsourcing

$2)$

Mass customization

$3)$

Multi$-$domestic production

$4)$

Cross cultural manufacturing