Product name: "Coca Cola"

1. Identify the NAICS code for your assigned industry. 2. For the assigned industry, locate the most recent IBIS, MarketLine and Euromonitor Reports. Provide APA Citations. Email or download these reports to yourself so that you can complete this assignment. 3. Compare and contrast the market definitions in each report compared to Industry Canada NAICS definitions. What surprises you about these different definitions? Explain. 4. Compare and contrast the information provided in the three reports. Which report would you recommend as the most helpful and why? 5. Compare and contrast the type of consumer data that is provided by Statistics Canada Census Tract data vs. Vividata profile data. What surprises you about the data available? Which source would you recommend as the most helpful and why? Part B: Demonstrate what you have learned about the assigned industry from the research that you have done. 1. Write a report about the Assigned Industry in Canada (WORD, PPT, infographic, video or other format): a. Look for Insights. b. Cite all sources using APA format. c. Use appropriate format with Introduction, body and conclusions The evaluation criteria: Present information using graphics, charts and compelling business presentation skills (written and oral) Demonstrate your understanding of the library resources Demonstrate critical thinking to identify unique opportunities for business targeting this trend. Use summarization, paraphrasing and quotations, using APA citations (in-text and online) to avoid plagiarism