Product Positioning Assignment $-$ CLO $4,$ CLO $5,$ CLO $6$

In this assignment, you will develop a personality branding strategy for a celebrity of your choice $($real or imagined, dead or alive$)$ to promote a product or service.

Instructions:

Select a celebrity personality to work with. Examples include a quirky, introverted author or an outgoing, adventurous athlete.

Research your celebrity$$s personality to gain a deeper understanding of their behavior and interests.

Identify a product or service to market that aligns with your celebrity's personality, motivations, and interests.

Develop a personality branding strategy for the celebrity that incorporates psychological factors related to motivation, personality, and emotion. Your strategy should include the following components:

Target market: Clearly define your target market and explain why your chosen personality branding strategy is relevant to them.

Messaging: Develop messaging that incorporates your celebrity's personality and resonates with your target market.