Question: PRODUCT POSITIONING PROCESS TO A NEW ELECTRIC VEHICLE please explain this looking at the following points below 1.Identify the competitors in the market place 2.Identify

PRODUCT POSITIONING PROCESS TO A NEW ELECTRIC VEHICLE please explain this looking at the following points below

1.Identify the competitors in the market place 2.Identify important product features and benefits 3.Determining the perceptions of customer firms with regard to the benefits of the marketers products 4.Detwrmining customers perceptions of the product benefits contained in competing products 5.Determining customers most preferred combination of service features 6.Selecting a positioning or repositioning strategy

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!