Product Pricing using the Cost-Plus Approach Concepts; Differential Analysis for Accepting Additional Business Crystal Displays Inc. recently began production of a new product, flat panel displays, which required the investment of $1,980,000 in assets. The costs of producing and selling 9,900 units of flat panel displays are estimated as follows: Variable costs per unit: Fixed costs: Direct materials $99 Factory overhead $396,000 Direct labor 21 Selling and administrative expenses 198,000 Factory overhead 45 Selling and administrative expenses 39 Total $204 Crystal Displays Inc. is currently considering establishing a selling price for flat panel displays. The president of Crystal Displays has decided to use the cost-plus approach to product pricing and has indicated that the displays must earn a 20% rate of return on invested assets. Required: Note: Round all markup percentages to two decimal places. Round all costs per unit and selling prices per unit to the nearest whole dollar. 1. Determine the amount of desired profit from the production and sale of flat panel displays. $ 2. Assuming that the product cost concept is used, determine the following: a. Cost amount per unit b. Markup Percentage c. Selling price per unit % 3. Appendix Assuming that the total cost concept is used, determine the following: a. Cost amount per unit b. Markup Percentage c. Selling price per unit $ %