Question: Product : Vital Proteins Collagen Peptides Website: https://www.vitalproteins.com/# Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help
Product : Vital Proteins Collagen Peptides
Website: https://www.vitalproteins.com/#
Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product? (Highlight one answer)
a) Benefit
b) Geographic - Regional
c) Psychographic - Lifestyles
d) Behavioral - Loyalty
Explain your answer using course concepts:
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