Question: Product : Vital Proteins Collagen Peptides Website: https://www.vitalproteins.com/# Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help

Product : Vital Proteins Collagen Peptides

Website: https://www.vitalproteins.com/#

Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product? (Highlight one answer)

a) Benefit

b) Geographic - Regional

c) Psychographic - Lifestyles

d) Behavioral - Loyalty

Explain your answer using course concepts:

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