Production cost per unit: $$14\mathrm{.}75$ USD

Total profit margin: $22\%$

Dimensions: $7$ x $5$ x $3$ inches

Capacity: $2\mathrm{.}5$ liters

Colors: Gray, black, maroon, navy blue, and white

Warranty: None

Notable features:

Interior pocket

Adjustable hip strap

Durable plastic zipper

Consumer testing feedback:

$$A functional option for securely carrying travel essentials$$

$$Stylish design that works for any occasion$$

$$Versatile pack that I can use to add spice to my look$$

The Current Positioning Statement

The Odyssey Hip Pack is perfect for $36-$ to $45-$year$-$old male travelers who are interested in minimalist lifestyles and exploring new places. It$$s simple and secure$,$ making it ideal for keeping valuables safe and traveling the world.

The Current Value Proposition

A Hip Pack Made for Adventure whether at Home or Abroad

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Convenience Guaranteed

See Features

$100\%$ Secure Compartments

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Designed with Simplicity in Mind