PRODUCT'S NAME: Body ID. Unlike Face ID, That product allows people to come into their house through their body features. It allows them to come into their house effortless and contactless. 

 

 

QUESTIONS: 

 

1- List at least 4 items in each of the below quadrants. Put the citation next to each of the 4 items (no reference list needed) for your O & T items (you can use items from your environmental scan TCA).  Remember: S & W = Internal. O & T = External. S & O = Positive. W & T = Negative.  *Note - For S & T, think about your individual strengths and transform them into an internal strength for the company (i.e., one of you is good at your personal finances and excel, you could transform that into expertise in budgeting and forecasting and put it under strengths.  Strengths are specific to the company/brand, not to the product. 

Strengths	Weaknesses
Opportunities	Threats

 

 

2- Discuss why your company, Body ID should pursue this venture (state the positives and the negatives from above and share why the positives outweigh the negatives).  Share in a paragraph and not as bullet points.

 

 

3- How can your company, Body ID capitalize on the social responsibility trend (write as a paragraph, not bullet points)? E.g. Different product lines, social initiatives, philanthropy and explain?