Question: Professional Assignment 1 - CLO 1, CLO 2, CLO 4, CLO 6 Read Brand Focus 2.0- The Marketing Advantages of Strong Brands in your textbook

Professional Assignment 1 - CLO 1, CLO 2, CLO 4, CLO 6 Read "Brand Focus 2.0- The Marketing Advantages of Strong Brands" in your textbook pp. 68769 , then address the following questions in a 3 to 5 page APA formatted paper (make sure you have at least six [6] peer-reviewed sources): Analyze what the brand gives to the company. (i.e., what are its benefits?) What is the role of marketing communication to enhance a brand? Explain the brand extension opportunities for the successful company? Illustrate with suitable examples

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