Question: Professional Selling: Write a case summary for Case 6 . 3 : PizzaMunch and social listening part 1 . Where You are a salesperson for
Professional Selling: Write a case summary for Case : PizzaMunch and social listening part Where You are a salesperson for an entrepreneurial, emerging company in the consumer packaged, Goods world, AgKru foods. Your flagship product is called the PizzaMunch, a portable, healthy pizza product. Because the product is new, your sales team has worked with the marketing department to provide a whole portfolio of online marketing materials including the following:
An ebook on the changing needs of the pizza category
A series of white papers on the evolution of American eating habits
A contact form for a webinar presentation of how to merchandise the PizzaMunch in different channels of retail, including grocery stores, convenience stores, and retail warehouses
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