professionals continually scan and analyze the external environment. There are six major external factors that influence the fir marketing environment$-$economic, demographic, sociocultural, political, legal, and technological. Each of these factors can o based on domestic or global events, and it is important to understand how forces outside the marketing department's control impact decisions the firm must make.

Group the development that is outside the control of major companies by the correct category of the external marketing environment. Move each label to the correct drop zone box.

Labels

Drop Zones

The number of college graduates Technological $(1/6)$ Legal $(\frac{2}{6})$ Political $(\frac{3}{6})$

Increasing numbers of parents begin staying home so that they can