Question: Professor Michael E . Porter added to his five - forces model by highlighting basic strategies that businesses must follow if they wish to gain

Professor Michael E

.

Porter added to his five

-

forces model by highlighting basic strategies that businesses must follow if they wish to gain competitive advantage. He stated that these strategies fell into which two separate categories?

Product differentiation

Price leadership

Horizontal mergers

Vertical mergers

Professor Michael E. Porter added to his five-forces model by highlighting

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