Question: Profit Margin ( objectlve Question, Data Interpretation ) Bootwork Shces is foraying into the Digital space through E . Commerce marketplace. ZS studied competitors' pricing,

Profit Margin

(

objectlve Question, Data Interpretation

)

Bootwork Shces is foraying into the Digital space through E

.

Commerce marketplace. ZS studied competitors' pricing, discounts oftered at various stagos, customer behavior and market responsiveness to arrive at optimal price points. ZS also analyzed the variance in pricing in retail vis

-

dvis online marketplace. Q

1 .

Identify the overall projected profit

\ \ %

for Digital Sales for the Fitness category based on the

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