Profitability Calculations for Different Entry Options (in $000) Entry Strategy Brand Poland Branded Entry Private-Label Entry Forta Abilit Forta Abilit Bulgaria Branded Entry Forta Abilit Private-Label Entry Forta Abilit Retail Market Size $32,00,000 $32,00,000 $32,00,000 $32,00,000 $ 3,50,000 $ 3,50,000 $ 3,50,000 $ 3,50,000 Year 1 Penetration Year 2 Penetration 30% 30% 30% 30% 25% 25% 25% 25% 0% 0% 25% 25% 0% 0% 20% 20% Year 3 Penetration Total Market Penetration Retailer Margin Revenue Pass-through to Brand Year 1 Forecasted Revenues Year 2 Forecasted Revenues Year 3 Forecasted Revenues Discount Rate Total discounted forecasted Revenues % Margin Marketing Investments Other Investments Total Investments 10% 10% 10% 10% 10% 10% 10% 10% 40% 40% 40% 40% 40% 40% 40% 40% 17,000 3,000 5,000 500 750 20,000 6,000 5,000 6,000 3,000 4,000 3,000 7,000 500 500 500 500 26,000 20,000 11,000 3,500 5,500 1,000 1,250 Estimated Profits for Year 3 DISCOUNT RATE OF 10% ON FORECASTED REVENUES IS ONLY GIVEN FOR YEAR 2 & 3