program, and $($d$)$ a way to establish a longterm relationship with customers.

PURPOSE

To demonstrate how the Internet can be wsed to enlance marketing relationships.

EXERCISE

Nike wants to help its customers add sod to their soles and express their Idividuality by customizing their own shoes. See for yourself at wwwaikecom. Enter "customize" in the search box and build a shoe that fits your stole.

What if you're in the middie of your aboe desige and have questions about what to do next? Where can you go for hely?

How does Nike's website help the sompay stengthen its felationships with its stakeholders? Give examples to support your answe:

How do the elements of the wobsite meflest Nite's target market?

Does Nike invite comments from visitors to its website? If so$,$ how does this affect its attempt to build positive relationships wich its customers?

$350$

PART $5$ Marketing: Developing and Implementing Customer$-$Oriented Marketing Plans