Progress $50\%$

Decision Point: Determining How to Revitalize Sales

In the next meeting with the CEO you begin discussing the plan for revitalizing Decathlonwear sales. The CEO is enthusiastic and agrees with your idea of athleisure wear.

"Targeting people who wear athleticwear both inside and outside the gym is a great idea. We know that some of our customers are doing this already, and with the right promotional campaign we could target this segment of people looking to satisfy their desire for comfortable, functional clothes that work as well outside the gym as in$.$

Now that we have agreed on a plan, I need you to design a promotional strategy that incorporates the latest trends in marketing to consumers."

Based on the desire to incorporate the latest promotional trends, which of the following would bt the best choice to promote to an athleisure customer?

Select an option from the choices below and click Submit.

Tell the story of the product asynchronously across multiple platforms and formats like digital media, video games, and the metaverse.

Use targeted advertising on popular fitness websites featuring everyday people wearing the clothes both in the gym and out with friends.

Set up a community space online where consumers can share their stories and post pictures of themselves wearing the athleisure clothing both at the gym and out with friends.