|| Progress 85% Decision Point: Primary Research You believe you've amassed as much secondary research about...

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|| Progress 85% Decision Point: Primary Research You believe you've amassed as much secondary research about analog audio as you could. However, you believe it would be important for Sam to have some first-hand information about customer attitudes toward analog audio. Once you've acquired this information, the recommendations you make to your boss will be more meaningful and have more impact. You know you have a limited budget for this type of research, but you believe it is critical to include. Of the following, which method of primary research would be most effective in determining consumer sentiment about analog audio? Select an option from the choices below and click Submit. Purchase a mailing list from a firm that is segmented by demographics (age, gender, and income) and send an online survey about people's interest in analog audio systems and their potential willingness to purchase analog audio systems Purchase a mailing list from a firm that is segmented by psychographics (i.e., hobbies and interests) and send an online survey about people's interest in analog audio systems and their potential willingness to purchase analog audio systems Conduct a series of mall-intercept personal interviews in which respondents are intercepted in shopping malls and administered a survey on the spot Q Send an online survey to current Structural Sound customers who own digital audio equipment about their interest in analog audio systems and their potential willingness to purchase analog audio systems Conduct observational research at competing audio product stores to determine how people evaluate and purchase analog audio equipment Submit || Progress 85% Decision Point: Primary Research You believe you've amassed as much secondary research about analog audio as you could. However, you believe it would be important for Sam to have some first-hand information about customer attitudes toward analog audio. Once you've acquired this information, the recommendations you make to your boss will be more meaningful and have more impact. You know you have a limited budget for this type of research, but you believe it is critical to include. Of the following, which method of primary research would be most effective in determining consumer sentiment about analog audio? Select an option from the choices below and click Submit. Purchase a mailing list from a firm that is segmented by demographics (age, gender, and income) and send an online survey about people's interest in analog audio systems and their potential willingness to purchase analog audio systems Purchase a mailing list from a firm that is segmented by psychographics (i.e., hobbies and interests) and send an online survey about people's interest in analog audio systems and their potential willingness to purchase analog audio systems Conduct a series of mall-intercept personal interviews in which respondents are intercepted in shopping malls and administered a survey on the spot Q Send an online survey to current Structural Sound customers who own digital audio equipment about their interest in analog audio systems and their potential willingness to purchase analog audio systems Conduct observational research at competing audio product stores to determine how people evaluate and purchase analog audio equipment Submit