Progress $90\%$

Decision Point: How You Can Encourage Online Word of Mouth

Now that you've made a decision about how to find opinion leaders, the director has another idea for improving sales. She thinks that improving online word of mouth would work well.

Which of the following options is the best way to encourage online word of mouth?

Select an option from the choices below and click Submit.

Create online content about the brand that shares why The Zone mountain bike will benefit consumers looking for the best downhill mountain biking experience.

Create online content about the brand that is unusual or entertaining.