Project 1:External Environment Analysis (Week 3)

Show a partial SWOT the opportunity & threat, Porter's Five Forces, PESTEL, EFE, and CPM for the company Syneos Health Inc.

Purpose:

This project is the first of three projects.You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.

Monitoring competitors' performance is a key aspect of performing an external environment analysis.This project provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).

In this project, you are presenting a report document.The expectation is that the report provides the level of details to help the report audience grasp the main topics and to fully understand the External Environmental Analysis.

Analysis is the operative word.In analyzing the external environment, you are expected to thoroughly research and take that research and break it into small parts to gain a better understanding of what is happening in the external environment of the business.In researching an industry, it is important to understand that every company within an industry is different so gathering information on one company does not mean that the collected information is relevant to other company within that industry.When researching, parsing the material is critical to an accurate analysis.Avoid presenting just any information as that may lead to using irrelevant information.

You are expected to present information and support the ideas and reasoning using the course material and your research.You will not lift any information from source documents without properly citing and referencing.For the technical analysis aspect of the project, you are required to create the technique on your own and may not use from any source material that you happen to find.No work from a clearinghouse or similar website may be used or cited as a credible source.