Project #$7-$ Chapter $7-$ Segment a Consumer Market

You're the marketing manager for a new high$-$priced perfume $($over $$100$ per ounce$).$ You've been tasked with segmenting the market for the new perfume and selecting the best segment to target first.

Your task is to clearly identify two separate market segments that make sense for the perfume. You should use at least two of the four general segmentation categories for each segment you identify. $($geographic$,$ demographic, psychographic, behavioral$)$ Be sure you clearly identify and describe each segment. $($As an example, don't say "high income" as this would mean different things to different people. Instead, you might say "earning over $$150,000$ per year.$)$

For segmentation, think about which things would come in to play in identifying a good target audience. While you may repeat some variables for both segments, each should be unique in