project about The brand $($Philips Sleep Therapy$),$ which recently experienced a public relations crisis or its reputation was damaged in the Kingdom of Saudi Arabia.

$$ introduction

$$ How do you evaluate the situation? $($Define the problem clearly. Why do we call it a crisis?$)$

$$ Who will inform the public about the details of the crisis?

$$ Determine the market and target audience. Who interacted with your brand and how?

$$ How will you respond to the public and stakeholders? Social media, the press release, the silence.

$$ What is your strategy for achieving transparency?

$$ How will you measure the impact of your statements, contributions or messages?

$$ How long will you continue with your brand$$s crisis management strategy?

$$ Don$$t forget to explain the situation, key stakeholders, communication strategy and the potential impact on the brand$$s long$-$term reputation and contribution to your project.

$$ Conclusion