project.

1. Applebees is the largest casual dining chain in the world, with more than 1,900 locations throughout the United States and in 20 other countries. The menu features beef, chicken, and pork items as well as burgers, pasta, and seafood. Applebees CEO wants to make the restaurant more profitable by developing menus that are tastier and contain more items that customers want and are willing to pay for despite rising costs for gasoline and agricultural products. How might business intelligence help management implement this strategy? What pieces of data would Applebees need to collect? What kinds of reports would be useful to help management make decisions on how to improve menus and profitability?

2. Columbiana is a small, independent island in the Caribbean that has many historical buildings, forts, and other sites along with rain forests and striking mountains. A few first-class hotels and several dozen less-expensive accommodations lie along its beautiful white-sand beaches. The major airlines have regular flights to Columbiana, as do several small airlines. Columbianas government wants to increase tourism and develop new markets for the countrys tropical agricultural products. How can an e-commerce presence help? What Internet business model would be appropriate? What functions should the e-commerce presence perform?