Project Assignment Tasks:

a) Choose an cosmetics industry within a business sector.

b) Then assume that you have established a factory in that industry and your products are ready to be sold in the market. However, you know that until and unless the big hyperstores, e.g., Al Fatah, Imtiaz, HKB, Metro, Carrefour, and other such chains of stores, do not agree to buy your products in bulk and then also give dedicated space and prominently located shelves/isles/sections for your products in all their stores, you will not be able to generate enough sales to keep your business running.

c) The main problem is that the owners and senior executives of these organizations are too shrewd, arrogant and too proud. They are not even ready to listen to your viewpoint (perhaps because you are new in the market) and all your efforts to get them to buy your products and get you those spaces for your products in their stores, have failed. Due to various trade restrictions, you cannot export your products abroad. The only way to survive is to make these store owners to agree to buy your products in bulk and then also to give your products prominent space in their stores.

d) After continuously trying for a few months, you have finally succeeded in getting one meeting appointment in a formal gathering, in which, owners of these chains of stores will be present. You have been asked to come and present your case, in that gathering, in a formal environment, and to try to convince these store owners to buy your products in bulk, and then exhibit them at prominent places in their stores.

e) If you succeed in convincing these store owners, that would be a big breakthrough for you, and then you will be on your way to a big success. Therefore, this meeting and this presentation is extremely important for you.

Project Assignment requirements:

i. A brief introduction of your organization, including some information about your manufacturing setup (office space, building, machinery, technology, processes, etc.), and information on specifications/qualities of your product or products. ii. Terms and conditions, that you are proposing, in this deal and any additional benefits or incentives, that you would like to offer to these store owners, other than just a percentage out of the selling price.