Project Description and StepsSeveral tasks/assignments, in-class activities and five steps take you from start to finish in this project:

1.Project Scenario and Audience Analysis You work for Power Industries, a company that wants to acquire a national company. Gail, Director of Acquisitions, launched a preliminary investigation to assess the operations of possible target companies. The results of the assessments will direct stakeholder decisions. The team task is to conduct an effective investigation and analysis for a chosen segment of the companys business operations. Business operations and segments include (but not limited to): Communication: Internal Communication, External Communication, Stakeholders, MediaFinance: Banking, Statements, Costs, Liabilities, Revenue, Assets, TaxesSales: Products and Services, Intellectual Property, Pricing Strategy, Distribution, Target MarketAdvertising/Marketing: Copy, Consumers, Insights, Design, Brand, Media, Marketing, PlanningCulture and Ethics: Leadership, Business Practices, Corporate Social ResponsibilityHuman Resources: Organization/Employee Structure, Benefits, Labour Laws, Hiring PracticeRisk Management: IT, Insurance, Legal Issues, Logistics, Quality Assurance, Safety PlansSince communicators write for their audience, it is important to define their key characteristics. Remember that you have a primary and secondary audience. Since all readers may not understand content full of jargon, it is important to transform the research material into content that they can follow and understand. Conduct an audience analysis and ask questions to define your needs

Formative Assessment #4 Topic Proposal and Approval: This project has topic options for a preferably Canadian-based national or multinational company to audit/investigate/analyze. Consider the project purpose, research purpose, interests, audience, and possible issues before you commit to a company and business segments. A list of suggested companies can be offered. To ensure that you can proceed, select a company, one segment per team member, and ask for approval in session or by email.

3.Work Plan (1 0%)Once your company and Develop a work plan that proposes how your group will account for project tasks, assignment deadlines, and collaboration. Formatted as a memo report, the work plan introduces the project topic followed by required sections header with related content: Topic Outline, Schedule, Collaboration, Risk Management, and Team Commitments. Follow the guidelines in the work plan checklist and post a DOC copy by the due date. All research material include in the work plan must include in-text citations.

4.Research - OngoingTeams conduct secondary research to gather credible data and graphics for ethical reporting in each project assessment. As you conduct research, ensure that you use the CRAAP Test to evaluate potential sources. Remember to cite only the sources used and cite them as instructed for each assignment. Data: Gather credible facts and opinions that support your message. You may choose to paraphrase and summarize useful information as you record notes for the research material. This may be a timesaver, as you will not use copied textual research material in any submissions. The infographic specifies a maximum of three credible information sources of your choice. The slide report specifies a minimum of four credible sources: Include two database sources: Select magazine, newspaper or journal articles. Include one website: Search online for current and credible information. Wikipedia is not an acceptable source, but you can use it to find a source.Include one primary source: Conduct an interview with a subject matter expert (SME), an experiment, or an inspection.Graphics: Create and collect relevant graphics that complement the text and support understanding. Organize graphics with clear descriptions for easy recall. To ensure that there are no copyright violations, choose creative commons licensed graphics, cite graphics that you did not create or recreated, and cite the content source for those you created.The work plan must include at least one properly formatted table that you refer to in the text. The infographic and slide report must each include at least one original graphic to report data collected from your research and can use unlimited CC licensed graphic elements. Cited company logos and infographic tool graphics may also be used.

5.Slide Report (15%)Write a slide report that matches your topic purpose. Focus on quality, not quantity. Start with your outline and use the slide report resources provided to plan, organize and write the slide report. Follow the guidelines in the slide report checklist to ensure that you meet required criteria for the report. It may be easier to complete some sections before others. Post a PPT copy by the due date.

6.Oral Presentation (10%)As a team, students introduce their topic and present the conclusions and recommendations of their research and analysis to the class. Presenters create their own slides with relevant content, audio narration, and a written transcript. Each presenter talks for 1-1.5 minutes. Graphics may be sourced(and cited) but audio or video from other sources may not be used.

Review the checklist. Students are bound by the work plan commitments to academic integrity based on the requirements shared throughout course material and in the project overview and steps file.Organization Format/AODAWriting StyleOrganizes content with these sections in slide report format (PPT): title page with a title, course name, and student names and numbers outline for the report contentsreport introduction, report sections, report conclusion, recommendationsReferences listFormats content pages to meet AODA requirements with these features: unique headers that define content on each pageideas chunked in text blocks using grids and columns with:o12pt. body text in a single sans-serif font like Arial or Calibri olarger highlight text in an alternative fontodefined order for elements on the pagegraphic elements that complement data/text, include alternative text self-describing hyperlinks (if used)easily followed, logical and interesting sequence that makes it easy to readApplies an appropriate writing style with these characteristics: clear and concise plain language shared with an audience-centred tone complete sentences and lists that explain unknown terms and highlight/ reinforce information without gaps for the reader to guess abouterror-free language, grammar and mechanical errors that enhance credibilityNote: The report must be clear and concise for the reader to get the message in one read. Marks are deducted for style, tone, language, grammar and mechanical errors. Studentscan be failed on the basis of these errors alone.ContentResearch Skillsand IntegrityReport introductionoutlines intended audience, report objective/purpose, and expected results. uses an effective approach to get the audiences attention.Report sectionsprovide introduction with context related to the report objective.create interest with informative research results. analyze research results with relevance to the objective. demonstrate the positive and/or negative impact.Address possible audience objections.Report conclusionsummarizes the research results and offers a conclusion.makes a recommendation and requests action. Researched content reported with integrity, demonstrated with content from credible sources thatsupports the topic with well-researched content from at least three credible sources as outlined in the project overview. follows APA Style in-text citation formats to cite content that is paraphrased, summarized, or quoted (with quotation marks). includes a list of sources at the end: title, author, publication year and link

The company is dollarama.