PROJECT DETAILS: Brand Crisis Management $($Individual Assignment$)$

Important Reminder: Late submissions will not be evaluated! Please try to submit your

assignment before the deadline, taking into account the disruptions that may occur during the

assignment submission process.

Students are supposed to develop a crisis management plan for a brand $($already existing

brand$)$ that has recently experienced a PR crisis or reputation damage. This project could include an analysis

of the crisis situation, key stakeholders, communication strategy, and potential impact on the

brand's long$-$term reputation and equity. The students should suggest some strategies for the

recovery period. Please do not forget to suggest tangible$,$ specific and clear strategies.

$$ How do you assess the situation? $($Clearly define the problem, why do you call it as a

crisis?$)$

$$ Who will inform the public about the details of the crisis?

$$ Define your target market and the audience. Who did react to your brand and how?

$$ How will you respond to the public and stakeholders? Social media, press release,

silence.

$$ What is your strategy to be transparent?

$$ How will you measure the impact of your statements, posts or messages?

$$ For how much time you will continue with your brand crisis management strategy?

$$ Do not forget to explain the situation, key stakeholders, communication strategy, and

potential impact on the brand's long$-$term reputation and equity in your project.

Important Notes:

$$ This is an individual project!

$$ The written report must be in Font: Times New Roman: $12$ and $1,5$ space.

$($Minimum $5,$ maximum $10$ pages in Word or pdf format excluding reference page

and appendices$).$

$$ Do not forget to use citations$/$references in your report and list them at the end.

o Please refer to reliable sources. Wikipedia is not a reliable source!

o Dictionaries are not references.

o Articles $($scholarly or business$),$ official government and corporate reports,

government and corporate statistics, and graduate theses are considered to be

reliable references.

$$ Please try to use up$-$to$-$date information$/$data in your project.

$$ Remember that this is a business document.

$$ The report evaluation:

Content:

$$ Does the report cover all issues mentioned above?

$$ Originality; does the report include up$-$to$-$date information?

Similarity and references:

$$ Do you avoid plagiarism and copy$-$pasting? The reports will be checked, and the

similarity is expected to be less than $20\%.$ If any similarity is detected over $20\%,$

the student will get $0!$ Do not directly use the work of ChatGPT!

$$ The reports should include a reference page $($articles$,$ reports, news, web pages$),$

and the references should be listed in APA Style. If your report is not in APA

style you will lose $20$ points!

Discussion:

$$ Addressing report topics.

$$ Good command of discussion and content.

$$ Answering questions.

$$ Peer evaluations. $($Students will evaluate each other$$s performance$)$