Project: Develop a Marketing Plan for an existing product/service. Please do not choose a mom and pop business; choose a big name corporation like Starbucks, Target, Nissan, etc.

Format: Your Marketing Plan Paper should be Times New Roman, 12 pt font, doubled spaced, 1inch margin all around, MLA or APA style and max of 6 pages of content. Make sure to include section headers to from the outline. In total you should have 8 to 10 pages.

.Page 1: Title page (required)

Page 2: Table of Contents (optional)

Page 3 to Page 8: Marketing Plan content (required

Page 9: Reference Page (required)

Outline:

1. Executive Summary. One paragraph summarizing the whole plan

2. Introduction of product/service. Briefly introduce the product/service and the companys vision, goals, etc

3. Target Marketa. This section describes the customers you are targeting. It defines their demographic profile (e.g., age, gender), psychographic profile (e.g., their interests) and their precise wants and needs as they relate to the products and/or services you offer.

4. Marketing Mix. 4 Ps

5. Situation Analysis a. Company analysis (goals, focus, culture)b. Customer analysis (type of customers, number of customers)

6. Conclusion

7. Reference Page