Question: Project for ACG 3301 Fall 2017 3-A 10-61 Application& Analysis Select one of either Sherwin Williams Paints or Starbucks, depending on which company you are

 Project for ACG 3301 Fall 2017 3-A 10-61 Application& Analysis Select

one of either Sherwin Williams Paints or Starbucks, depending on which company

you are interested in and obtain its annual report by going to

the company's website. Download the annual report for the most recent year.

Project for ACG 3301 Fall 2017 3-A 10-61 Application& Analysis Select one of either Sherwin Williams Paints or Starbucks, depending on which company you are interested in and obtain its annual report by going to the company's website. Download the annual report for the most recent year. (On many companies websites, you will need to visit the Investor Relations section to obtain the company's financial statement.) You may also collect the information from the company's Form 10-K, which can be found at http://sec.govlidea/searchidealcompanysearch idea.html Questions 1. Locate the company's annual report as outlined previously. Find the company's segment information; it should be in the "Notes to Consolidated Financial Statements" or other similarly named section. Look for the word Segment" in a heading- that is usually the 2. List the segments as reported in the annual report. Make a table listing each operating section yegments as s, ncome.a you need segment, its revenues, income, and assets. (in millions) 3. Use the data you collected in Requirement 2 to calculate each segment's sales margin. 4. Use the data you collected in Question 2 to calculate each segment's capital turnover. Interpret 5. Use the data you collected in Requirement 2 to calculate each segment's ROL. Interpret your 6. Can you calculate RI using the data presented? Why or why not? Interpret your results your results. results 7. The rules for how segments should be presented in the annual report are governed by external financial accounting rules. The information you gathered for the previous requirements would be used by investors and other external stakeholders in their analysis of the company and its stock. Internally, the company most likely has many segments. Based on what you about the company and its products or services, list at least five potential segments that the company might use for internal reporting. Explain why this way of segmenting the company for internal reporting could be useful to managers. know Project for ACG 3301 Fall 2017 3-A 10-61 Application& Analysis Select one of either Sherwin Williams Paints or Starbucks, depending on which company you are interested in and obtain its annual report by going to the company's website. Download the annual report for the most recent year. (On many companies websites, you will need to visit the Investor Relations section to obtain the company's financial statement.) You may also collect the information from the company's Form 10-K, which can be found at http://sec.govlidea/searchidealcompanysearch idea.html Questions 1. Locate the company's annual report as outlined previously. Find the company's segment information; it should be in the "Notes to Consolidated Financial Statements" or other similarly named section. Look for the word Segment" in a heading- that is usually the 2. List the segments as reported in the annual report. Make a table listing each operating section yegments as s, ncome.a you need segment, its revenues, income, and assets. (in millions) 3. Use the data you collected in Requirement 2 to calculate each segment's sales margin. 4. Use the data you collected in Question 2 to calculate each segment's capital turnover. Interpret 5. Use the data you collected in Requirement 2 to calculate each segment's ROL. Interpret your 6. Can you calculate RI using the data presented? Why or why not? Interpret your results your results. results 7. The rules for how segments should be presented in the annual report are governed by external financial accounting rules. The information you gathered for the previous requirements would be used by investors and other external stakeholders in their analysis of the company and its stock. Internally, the company most likely has many segments. Based on what you about the company and its products or services, list at least five potential segments that the company might use for internal reporting. Explain why this way of segmenting the company for internal reporting could be useful to managers. know

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