Project Guidelines

Topic: One real Problem as you seen around you

The purpose of this project is to develop an understanding of basic marketing research process.

Total length of the project should be 13-15 pages of text (Time New Roman references and any appendix material), single-spaced (12-point font) Title (16-point font bold), heading (14-point font bold all capital) and sub heading (12-point font small letter). Be sure to include a cover page that includes the name of university, project title and names of all group members. Use subheadings to divide the sections. Use colored A4 pages to divide the sections.

Cover Page Executive Summary Table of Contents

1. Introduction

2. Literature Review Talk about all previous relevant work done in this topic.

3. Conceptual framework and hypotheses development.

Develop the concept of the variables you will use and draw the hypotheses using the concept.

4. Methodology

Demographic characteristic, Survey instrument, sample and procedure

5. Data Analysis

Application of statistical technique.

6. Results

7. Discussions and Conclusion

8. Practical Implication

Uses of your research in real world

9. Limitation of the study

10. References

11. Appendix

The Demographic characteristic should include: the geographic location of the country; a brief history; the economic situation, currency and current exchange rate and living conditions; cultural background such as demographics, language(s), major religions, consumer lifestyles, food and dress, business etiquette and important norms and traditions; political system; legal system; involvement in multinational market groups, barriers or encouragements to trade.

Reference Style:

Be sure to cite all sources used in compiling information, whether paraphrasing or directly quoting those sources. If you are using direct quotes, include page numbers in the citation. Examples of bibliographic references:

For Journal Papers:

Sitkin, S. B., & Weingart, L. R. (1995). Determinants of risky decision-making behavior: A test of the mediating role of risk perceptions and propensity. Academy of Management Journal, Vol. 3 No. 2, pp. 1573-1592.

For Websites:

World Trade Organization (2012). Statistics database, International Trade and Tariffs Data. Retrieved July 31, 2016, from

http://www.wto.org/english/res_e/statis_e/statis_e.htm

For Books:

Carson, D., Gilmore, D., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research. Great Britain: Sage